
It is, on the other hand, quite worrying if you are using AdWords. Take a look at the video below (from Google's Official blog). It seems that nobody looks at the right column of advertisements. I bet we can catch some of it with our peripheral vision, though. But I guess the lesson here is to bid high in AdWords because you want to be on top of the organic search. That's where the gold is.
I found yet another interesting study by Think Eyetracking suggesting that users are getting used to Google results. The image below is a heat map of eye movements on a Google result. Users are getting smarter and more efficient with time. How does it affect the internet marketers? We have less and less time to catch the user's attention. And again: bid high on AdWords!
Any other suggestion?

marceloperalta 38p · 858 weeks ago
paulanderson 41p · 858 weeks ago
Alternatively - will the Google ads develop from their rather basic 3 line form, with extra payment of course, to encourage people to look around the page?
Dan Goldstein 48p · 858 weeks ago
I think search has a rosy future even if people look further to the left as time goes on.
When I walk down the street to enjoy the walk, I'm looking at the trees, the sky, the architecture, etc. and an eye tracker will pick this up.
But when I'm walking down the street looking for a snack, my eyes are in the shop windows and on signs and packaging.
In the years to come, people will learn to look at search results for relevant ads just as they used to use the yellow pages to find relevant ads.
As time marches on, people may look even further to the left during the 99% of the time they're not on the market for something. But they might look more directly at the right side during that 1% of time when they are on the market. And that's not a bad outcome ...
fcrettenand 37p · 858 weeks ago
jhancock 9p · 858 weeks ago
Ashwani Maheshwari 41p · 857 weeks ago
tassinari 33p · 857 weeks ago
Polina 44p · 857 weeks ago
it might be an interesting idea to allow advertisers to add a small image to the search results, but right now it would slow the page loading very much... maybe for affiliate websites?
Polina 44p · 857 weeks ago
fascinating stuff!
Anant 38p · 857 weeks ago
Jack Huang 25p · 852 weeks ago
johnsonval114 38p · 590 weeks ago
stenajoseph 41p · 467 weeks ago
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